October 12, 2015 12:00 AM

GAF Unveils Refresh of gaf.com Style Guide

Demonstrating its continued focus on connecting style and design elements with quality roofing materials, GAF, North America’s largest roofing manufacturer, today announced the re-launch of the GAF Style Guide on gaf.com. This web page hones in on the lifestyle shift of “bringing the indoors, outdoors” that has become a trend in home design today. 


A resource in helping homeowners select shingles that best match their personal style with their exterior home portfolio, the new GAF Style Guide will feature a streamlined design with a focus on visual images to help homeowners explore shingle colors and styles that match their personal design aesthetic. The Style Guide will also feature expert advice from Nancy Fire, HGTV HOME design director, and creative director and founder of Design Works International.


The homeowner’s choice of a shingle color and style are a way they can extend their unique personality from the inside to the outside of their home.” stated director, Timberline HD®, Timberline Ultra HD®, and Designer Shingles at GAF, Leslie Franklin. “Whether a homeowner’s style is traditional or more contemporary, the style guide provides a variety of GAF shingle color and style choices allowing the homeowner to reflect their sense of style on the exterior of their home."


According to Ms. Fire, “In today’s world, we have seen a major lifestyle shift in ‘bringing the indoors, outdoors’ so a paramount design decision like choosing the color and substrate of your roof is now being influenced by your lifestyle. Color as well as texture are factors to consider while making this important decision and I am thrilled to be working with such an innovative company as GAF.”


The new GAF Style Guide can be found at www.gaf.com/style.



About GAF

Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.


With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides excellent durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 


GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.


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