February 20, 2014 12:00 AM

GAF & Kid Rock Support Investing In America

GAF, North America’s largest roofing manufacturer, announced today that it will be holding an event with special guest Kid Rock at this year’s International Roofing Expo (IRE), which takes place from February 26–28 in Las Vegas, NV. Guests are invited to have their picture taken with Kid Rock and receive an autographed photo at the event, which is to be held across from GAF’s IRE booth on February 26 at 4:30 p.m.


In August of 2013 at the Sturgis Motorcycle Rally, GAF donated a motorcycle built by Orange County Choppers to war veteran Robert Dickey on stage at the Kid Rock concert. The collaboration led to the realization that GAF and Kid Rock share a mutual focus on creating jobs in America along with supporting and giving back to the military. One of the charities that Kid Rock strongly supports is Operation Finally Home, which provides custom-built, mortgage-free homes to America’s Heroes and their widows. Through GAF and Kid Rock’s partnership, GAF will give back to this foundation by including Kid Rock in GAF’s summer contractor promotion. For each promotion entry, GAF will make a donation to Operation Finally Home.


"Our relationship with Kid Rock has been a great experience, as we share some of the same ideals and understand the importance of investing in America and supporting our troops," explained Paul Bromfield, senior vice president of marketing and corporate development at GAF. "GAF has an unparalleled level of investment in new roofing plants, and we are actively working to bring new jobs and services online at our upcoming facility at Cedar City, Utah." 


About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.


With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.


GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.


For Press Inquiries:

Alyssa Hall, Corporate Communications


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