October 09, 2013 12:00 AM

GAF Wins 2013 Platinum and Gold Awards in Hanley Wood’s 1st Annual Brand Builder Awards

GAF, North America’s largest roofing manufacturer, announced today that it has won the Platinum award for Best Website Design and Gold award for Best Social Media Strategy: Best Use of Facebook in Hanley Wood’s 1st Annual Brand Builder Awards. The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. The competition is designed to honor the organizations that have demonstrated superiority in their ability to develop, create, implement, and execute marketing strategies and tactics that define excellence.


The Brand Builder Awards were chosen by an independent judge’s panel of marketing and advertising experts: Deborah Meyer, CMO, Pulte Homes; Andrew Davis, Monumental Shift; Cary Griffin, president & founder of Griffin & Company, Inc.; John Ketchum, president, Ketchum & Associates; Vincent Polito, principal, Marketing Design Group; and Kate Caskin, president, Kate Caskin Consulting. Entries for each category consisted of a written campaign/tactical summary and examples of creative executions. The judges looked for three things when choosing winners: clearly stated goal(s) of the campaign; effective creative executions that supported the goal(s) of the campaign; and tangible results.


"GAF is well deserving of the recognition it received. We are seeing the effects of the recovery of the housing industry take hold as companies begin to expand their marketing efforts, especially on the digital and social media fronts. This year’s competition was fantastic and we are looking forward to continuing the awards for many years to come," said Frank Anton, vice chairman of Hanley Wood.


“We are so honored to have won these awards from Hanley Wood, as our web site and Facebook page are key elements of our overall marketing strategy, ” stated Ted Marcopolus, vice president of marketing services at GAF. “It is especially exciting to know that we have been recognized among all companies within the building products sector.”


GAF was honored during a special awards dinner at the Hanley Wood Foundations conference at the Spertus Center in Chicago, IL.


About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.


With a focus on social responsibility, GAF has developed Advanced ProtectionShingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.


GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.


For Press Inquiries:
Alyssa Hall, Corporate Communications
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