March 27, 2013 12:00 AM

GAF Offers Commercial Property Owners Up to $500 Off Their First Service Visit and a Free 25% Extension on their Roof Guarantee

GAF, North America’s largest roofing manufacturer, knows that regular maintenance is critical for maximizing the life expectancy of every commercial roof. The recently enhanced WellRoof Plus Program makes it easy and rewarding for commercial property owners to establish a roof maintenance program with a GAF Certified Maintenance Professional (CMP), who can exclusively offer this program. The program will not only extend the length of the owner's GAF Diamond Pledge™ NDL Roof Guarantee by 25%1 but also contribute up to $500 towards an owner’s first preventative maintenance visit when provided by a GAF CMP.2

Regular roof maintenance is critical to the performance and longevity of a building’s roofing system. Without it, the property is at risk of damage from leaks—not to mention the risk of jeopardizing its guarantee coverage. In fact, having a preventative maintenance program in place is good business, as owners who react to roof repair issues only as they arise can spend up to four times as much as someone who has an annual service program in place.3 To ensure that owners get the full value of their guarantee, GAF is offering, through their WellRoof Plus Program, to contribute up to $500 towards the initial roof inspection by a CMP on roofs greater than 100 squares. By establishing an annual preventative maintenance program, owners qualify for a 25% extension on their Diamond Pledge™ NDL Roof Guarantee—at no additional cost.

GAF’s WellRoof Plus Program is simple to implement. Property owners with a GAF roof and Diamond Pledge guarantee need only notify their CMP that they are interested in establishing an annual preventative maintenance program and schedule their first roof inspection, paid for by GAF2. When they sign up for the WellRoof Guarantee Extension, their GAF Diamond Pledge™ NDL Roof Guarantee will be extended by 25%. The CMP will perform annual inspections of the roof and any necessary maintenance to keep it watertight, and submit all necessary documentation to GAF to ensure that guarantee coverage is properly maintained. Contact your CMP today to take advantage of the WellRoof Plus program and keep your roof in top-performing shape. Don't have a CMP? Call 1-888-532-5767, Option 3. 

Open to U.S. buildings only. Building must be 100 squares or greater to be eligible. Limit one inspection reimbursement per property address. Total reimbursement shall not exceed $500. Exclusively offered by GAF Certified Maintenance Professionals (CMPs).

1 See WellRoof Guarantee Extension for complete coverage and restrictions.

2 Upon receipt and verification, GAF will pay the CMP $2.50 per square up to $500; applicable only to inspections of roofs in the U.S. greater than 100 squares and covered by a Diamond Pledge™ NDL Roof Guarantee.

3 Source: RoofCare 2009 Industry Study

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.

With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.
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