Nominations for the 56th Annual New York Emmy Awards have been announced, and GAF is proud to have been nominated for its “Scary Experience” television commercial. John Rathjen, manager of media productions for GAF’s internal ad agency, produced the 30-second spot, which was nominated in the “Editor: Short Form” category.
The commercial stars “Jesse the Jack Russell Terrier,” who is scared by a thunderstorm that is raging outside. He runs around the interior of a house, passing multiple puddles from a leaky roof, until he finds refuge underneath a bed. When he sticks his face out from under the bed, the camera shows that the rest of the family is hiding under the bed as well. The commercial has been broadcast nationwide and can be viewed here: GAF Scary Experience Dog Commercial.
“We are excited and honored to have been nominated for an award as prestigious as the New York Emmy Award,” stated Ted Marcopolus, vice president of marketing services at GAF. “John Rathjen and his team are very talented, and we are thrilled that their work is being recognized by the Academy.”
The New York Chapter of the National Academy of Television Arts and Sciences is the preeminent membership organization serving all media professionals in the television industry. It fosters creativity and inspires artistic and technical excellence through the renowned Emmy Award, the most prestigious honor and most coveted peer-recognition symbol of distinction in television.
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.