This summer, DIY Network premieres the sixth season of its popular renovation show Blog Cabin, where viewers get to see the finished results of an updated property where the public voted for each element of the home. Hosted by tools expert and do-it-yourself enthusiast Chris Grundy, this season’s Blog Cabin features other DIY Network experts throughout the series, which documents the miraculous transformation of an 1880s Cape-style farmhouse in Waldoboro, Maine. GAF, North America’s largest roofing manufacturer, is a sponsor of the project and will be featured on the Blog Cabin hour-long special, airing September 27, 2012.
The series promises viewers "You Design It, We Build It, You Could Win It!" and is showcasing this four bedroom, 2-bath, 2,500 square-foot home that boasts 450 feet of waterfront property, as it undergoes a complete renovation. This year, a record-breaking six million viewers voted on all aspects of the renovation — from kitchen tiles and bathtubs to roofing shingles — on the network’s companion website DIYNetwork.com.
GAF contributed three roofing choices for voters to select from, with over 86,000 votes leading to the selection of the popular Camelot® II Lifetime Designer Shingle. Camelot® II offers dimensional appeal, striking color blends, durable construction, and a luxury look, yet costs only slightly more than standard architectural shingles. It incorporates GAF’s proprietary Advanced Protection® Technology as well as the standard GAF Lifetime ltd. warranty.
Viewers have been encouraged to connect from their computers, mobile devices, phones, and tablets and to participate in interactive blogs, videos, and photos on DIYNetwork.com. They can view the winning design elements and enter for a chance to win the actual property — valued at almost $700,000 — beginning on Monday, August 13.
About GAF
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
For Press Inquiries:
Alyssa Hall, Corporate Communications 973-628-3301 alyssa.hall@gaf.com