August 01, 2012 12:00 AM

GAF Timberline® Cool Series to be Featured on ‘Having it All’ Airing on Women’s Entertainment Television

Homeowners looking for sustainable roofing options can learn more about the GAF Timberline® Cool Series Reflective Shingles on Having it All, a television series dedicated to showcasing trends and tips of interest to today’s modern woman. Host Niki Taylor interviews GAF’s director of shingles and new product development Emily Cavanagh in a segment that will air on Friday, August 3 at 7:30 a.m.; Friday, August 10 at 7:30 a.m.; and Friday, August 17 at 7:30 a.m. The segment will also be posted on GAF’s website at and on its corporate YouTube channel. 

”Today, it is very common for the female head-of-household to be the primary decision maker on what shingle goes on their roof. Our appearance on the Having It All show on WE TV affords us the opportunity to not only reach this target audience, but also educate them about the value of an energy-efficient roof and how it can save homeowners on their energy bills,” stated Cavanagh. The cost savings and superior aesthetics of GAF Timberline® Cool Series Reflective Shingles are extremely important to the female buyer.” 

Timberline® Cool Series Shingles use specially designed roofing granules that have greater reflectance than traditional shingles, minimizing the solar heat gain in the attic of a home—which means potential energy savings on cooling bills. They are ENERGY STAR® qualified, help to maintain a more constant temperature and reduce thermal shock, and may qualify for a federal tax credit. 

Timberline® Cool Series Shingles feature patented “High Definition” color blends and an enhanced shadow effect for a striking look, using multiple layers for added dimension. They also carry GAF’s Lifetime limited warranty and are a part of the industry’s only full Lifetime Roofing System.

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System. 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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