GAF, North America’s largest roofing manufacturer, has announced the winners of its Behind the Counter promotion, which had been running from February 1st through April 30th. Employees of GAF Pro-Grade™ Master Distributors and Premier Roofing Dealers were eligible to participate in a trivia contest that earned bids for correct answers on questions about GAF.
Nick Chilcoate of Allied Building Products in Maryland won a trip to Riviera Maya, Mexico; John Hale from Allied Building Products in Washington won a trip to Las Vegas; and Steve Michael from B&L Wholesale Supply in New York won a trip on a Royal Caribbean cruise. Televisions, cameras, computer tablets, and gift cards were among other prizes awarded to contestants.
“This education-based promotion was an excellent way for GAF to reinforce the value of our offering to those who are working at our distributor partners,” stated Paul Bromfield, Senior VP of Marketing at GAF. “It’s also a great way to reward them for their role in keeping GAF as the leading roofing manufacturer in the country.”
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
For more information contact:
Alyssa Hall, Corporate Communications Mgr.