May 29, 2012 12:00 AM

GAF Introduces Master Rewards Program for Commercial Contractors

GAF, North America’s largest roofing manufacturer, proudly announces the launch of the GAF Master Rewards Program, a new offering for GAF Master Select™ and Master Contractors. Through this program, contractors within these designations can earn rewards for guaranteeing squares on many of their jobs. 

By participating in the GAF Master Rewards Program, GAF Master Select™ and Master Contractors can use their reward dollars to purchase wearables, business-building tools, vacation travel, and more. To receive these rewards, contractors must purchase, register, and close Diamond Pledge™, System Pledge™, or All-American Pledge™ Guarantees for a required number of squares. Purchases made since January 1, 2012 will qualify. 

“We are thrilled to be able to offer this program to our loyal Master Select™ and Master Contractors supporting our commercial business,” stated Jim Slauson, vice president of certified program and services. “We’ve had many conversations with contractors, and overwhelmingly we found that they were interested in being rewarded for the business they conduct with GAF.” 

For details about the GAF Master Rewards Program, contact your local GAF representative.

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System. 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit
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