January 10, 2012 12:00 AM

GAF Introduces New Lifetime Roofing System!

Last year, GAF revolutionized the roofing industry with the announcement that all of its laminated shingles would come with a Lifetime Limited warranty. This year, the company takes its commitment to quality and leadership even further, announcing a complete Lifetime Roofing System for homeowners—not just shingles! 

In order to qualify for Lifetime limited coverage, a homeowner must install any Lifetime Shingle, as well as three or more qualifying GAF accessories. Contractors can choose from the wide assortment of GAF accessories, including Ridge Caps, Roof Deck Protection, Leak Barriers, Cobra® Attic Ventilation, and Starter Strips. Details for the Lifetime Limited warranty can be found in the new GAF Shingle & Accessory Limited Warranty*, which is effective for all installations of GAF asphalt shingles and accessories after January 1, 2012. Lifetime coverage also includes non-prorated coverage for the first ten years. 

 “GAF’s Lifetime Roofing System provides homeowners with peace of mind and supports contractors who are selling and installing complete roofing systems,” stated Paul Bromfield, senior vice president of marketing at GAF. “GAF's roofing products have been specifically designed to work together for superior, long-term protection, and have been proven on literally millions of homes nationwide,” Bromfield added. GAF is also the only shingle manufacturer whose products carry the prestigious Good Housekeeping Seal—assurance of exceptional quality and performance.                   

With this announcement, GAF now offers three limited warranties that cover roofing systems rather than just shingles. The other two warranties (the System Plus Limited Warranty and the Golden Pledge® Limited Warranty) are only available through GAF’s factory-certified contractors, and include significantly longer non-prorated periods as well as other coverage upgrades. 

Jim Schnepper, executive vice president of sales at GAF, added “Our new Lifetime Roofing System is an excellent choice for any homeowner, and provides an easy way for contractors to sell complete roofing systems. In the end, homeowners will end up with a better roof and greater peace of mind.”

* See GAF Shingle & Accessory Limited Warranty for complete coverage and restrictions. The word “Lifetime” means as long as the original individual owner of a single family detached residence (or the second owner in certain circumstances) owns the property where the shingles and accessories are installed. For owners/structures not meeting above criteria, Lifetime coverage is not applicable. Lifetime Limited warranty on accessories requires the use of at least three qualifying GAF accessories and the use of Lifetime Shingles.

About GAF

Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System. 

With a focus on social responsibility, GAF has developed Advanced Protection® Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com
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