October 11, 2011 12:00 AM

Contractors Can Use New GAF Storybooks

Gone are the days of carrying heavy, awkward sample boards to show homeowners their roofing options. GAF, North America’s largest roofing manufacturer, has revolutionized the way that contractors present roofing samples with the introduction of GAF storyboards. 

Using modern printing technology, these lightweight, oversized books display actual size shingle images that incorporate texture and extremely accurate color samples. With a separate book for each designer shingle line, contractors are now able to bring many more options into a home. This approach does not replace shingle sample boards, but simplifies the process of narrowing down selections, allowing homeowners to see more color and design options to determine which shingle samples they would like to see. 

“Reception to the storybooks has been incredibly positive, not only because the quality of the materials is outstanding, but because GAF contractors have been able to offer something that no one else in the industry has been able to offer,” stated Ted Marcopolus, vice president of marketing services at GAF. 

GAF offers a variety of premium designer shingles, including Camelot®, Country Mansion®, Grand Slate, and Grand Canyon. Research shows that 95% of homeowners who have designer shingles installed on their roof would make that purchase again – based on both aesthetics and performance. The unique shape and added dimensionality not only allows people to match their roof to their personal tastes and styles, but also increases curb appeal and thus the value of the home.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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