June 21, 2011 12:00 AM

GAF Promotes ARMA’s Raise the B.A.R. Campaign

GAF, the largest roofing manufacturer in North America, continues to reinforce the benefits of asphaltic roofing solutions through sustained support of ARMA’s Raise the B.A.R. campaign.   The campaign is open to any industry professional who believes in the benefits of asphaltic roofing and who joins ARMA in their desire to Raise the B.A.R in Roofing and celebrate the key attributes of this enduring roofing technology as “Beautiful, Affordable and Reliable.” 

In 2010, each of the campaign’s three winning projects featured GAF roofing products.  First place was awarded to the Frank M. Johnson Montgomery Courthouse in Montgomery, AL. Submitted by Advanced Roofing, Inc., the courthouse features multiple roofing materials, including GAF EnergyCap™ reflective modified bitumen roofing membrane, which helped it to adhere to the strict design criteria required in a historical district while also meeting energy codes. 

Mosaic, a luxury multifamily property located in Dallas, TX, came in second place. Texas Roof Management submitted the project, detailing the many challenges to complete the roofing system, including the removal of four layers of existing roofing, being able to withstand standing water, as well as dealing with difficulty in staging safety requirements during construction. Utilizing GAF’s Liberty™ self-adhering base/ply sheet and both Ruberoid® APP and SBS  modified bitumen cap sheets, the unique roof showcases a checkerboard design with the Mosaic logo on the highest roof level. 

The Struther’s residence in Raleigh, NC came in third place and is the only residential winner in the contest. Completed by Baker Roofing Co., GAF's shingles drastically transformed the home’s appearance and illustrate how asphalt shingles can make a home’s roof the main attraction. 

 In 2011, ARMA is again reaching out to roofers, architects, and specifiers across the country to share the advantages of this versatile technology through its 2nd annual Quality Asphalt Roofing Case Study Program (QARC).  QARC is a recognition program that gives roofing contractors, consultants and architects the ability to gain national prominence and industry recognition for their work with asphalt roofing.  ARMA encourages every roofing professional to enter small residential projects as well as large commercial roofing projects. 

“We’re excited to again share the benefits of the QARC program with our customer base. There really is no better way to reinforce the beauty, affordability, and reliability of asphaltic roofing options than through ARMA’s Raise the B.A.R. campaign,” says Lynn Picone, senior product manager at GAF.  “It’s a good opportunity for industry professionals and for GAF. The inclusion of our products in all three of last year’s winning projects is a testament to the quality and versatility that GAF products offer the industry.” 

For more information on submitting projects to the Raise the B.A.R. campaign, visit the ARMA website at www.asphaltroofing.org.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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