April 19, 2011 12:00 AM

GAF to be Featured on ‘The Balancing Act’ Airing on Lifetime Television

Many homeowners considering adding a deck to their house are aware that they have several choices; primarily wood or composite decking boards. What they may not know is that there are different types of composite decking to choose from as well. GAF, manufacturer of the DuraLife™  Collection of decking and railing products, recently participated in a segment of The Balancing Act on Lifetime.  The segment helps to clarify the nuances of composite decking, detailing the features that homeowners should look for when considering a deck. 

The Balancing Act focuses on content for women that is both entertaining and educational, covering the latest innovations in health, family, finances, travel, pets, cuisine, beauty and fashion, and the environment. The program featuring GAF will be airing on the Lifetime network on April 22 at 7:00am. The segment will also be posted on GAF’s website at www.gaf.com and on its corporate YouTube channel. 

The Balancing Act has the perfect audience for this topic, as many times the decision-maker for a new deck is a woman,” said Emily Cavanagh, Director of Market and Product Development at GAF. “We were thrilled to have the opportunity to be part of a show that is dedicated to creating trusted solutions for women.” 

Featured in the segment was GAF’s DuraLife™ Collection, which combines beauty, durability, and safety in one hassle-free system. Designed to make outdoor living carefree and easy, the special, low-maintenance composite formulations offer a way to avoid the hassles of traditional wood decks. The decking boards won’t splinter, crack, or be damaged by termites, and they require no annual sanding or staining. Included in the collection are: the ultra-low maintenance DuraLife™ Siesta™ Collection; low maintenance DuraLife™ Natural Grain Collection; DuraLife™ RailWays® Universal Railing Collection; DuraLife™ Dock Collection; and DuraLife™ Porch Collection.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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