January 19, 2011 12:00 AM

GAF Aligns with Ply Gem to Elevate Exterior Home Design

GAF, the nation’s largest roofing and ventilation manufacturer, has joined with Ply Gem, a leading manufacturer of exterior building products for the residential construction market, as they introduce The Designed Exterior Collection by Ply Gem, a new collection of nine exterior home elevations designed to inspire consumers, builders, architects and remodelers. The collection features a variety of historically-inspired designs, each including one of several GAF roofing options specially selected to enhance the exterior’s overall aesthetic. 

Ply Gem has developed tools for contractors and remodelers interested in creating the featured looks, including a Design Guide that lists the key architectural elements of each style and a Spec Guide that details specific products that can be used to duplicate each design. There is also a virtual tour of a Designed Exterior neighborhood that can be explored at www.designedexterior.com

“We’ve seen the trend of more customized exteriors grow, and we’re excited to join Ply Gem as a part of The Designed Exterior Collection to help the industry better match a roofing material style with the architectural character of their design,” said Paul Bromfield, Senior Vice President of marketing at GAF.

“Our hope is that homeowners will be inspired by The Designed Exterior Collection and that builders and contractors will use the visuals to start a dialogue with customers and use the tools to create the architectural features they desire,” said John Stephenson, vice president, corporate marketing and communications, Ply Gem. 

For more information, visit www.designedexterior.com.

About GAF

Now proudly celebrating its 125th year in the industry, GAF has become the largest roofing manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope and low-slope roofing systems, as well as composite decking, which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles. 

With a focus on social responsibility, GAF has developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 

The Company also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
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