November 24, 2010 12:00 AM

GAF Materials Corporation to be Featured on Green Earth Journal Television Series

GAF Materials Corporation, the nation’s largest roofing and ventilation manufacturer, recently announced its participation in a segment of Green Earth Journal, a television show that focuses on finding solutions to pressing environmental issues. GAF was selected as an organization that is addressing the issues of conservation and sustainability through its unique product offerings and manufacturing processes. The program is scheduled to air on The Discovery Channel this Friday, November 26th at 8:30am with additional air dates on Fox Business News Network and the Documentary Channel throughout December. The segment will also be posted on GAF’s website at

“GAF is very pleased to have been selected to participate on a show whose goal is to bring attention to sustainability in the roofing industry,” said Martin Grohman, Director of Sustainability at GAF. “We take great pride in our sustainability efforts at GAF and are happy to help educate property owners about products that can reduce their electrical power bills or help improve indoor air quality. A roof can really be an asset, not just serving to protect a home for the long term, but also providing a foundation for renewable energy.” 

GAF worked closely with producers at Image Alliance, creators of the series, to create a segment covering the many sustainable aspects of roofing systems, including “green” product lines for residential and commercial properties, optimized manufacturing processes that reduce usage of natural resources, and the recycling of asphalt shingles.

For more information about GAF products, visit

About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company's products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 

The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. 

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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