November 09, 2010 12:00 AM

GAF Decking Systems Introduces Certified Contractor Program

In 2010, GAF Decking Systems introduced the DuraLife™ Natural Grain Collection, along with several other improvements to the GAF Decking System family. As part of its ongoing effort to help decking systems contractors build their businesses, GAF Materials Corporation now provides a Certified Contractor Program for their DuraLife™ Certified Decking System Installers. The free program supplies an array of support tools for contractors, including lead generation programs, cost reduction plans, educational courses and business-building tools.

As part of the program, GAF offers its System Plus Ltd. Warranty exclusively to DuraLife™ Certified Decking System Installers, which includes coverage of labor and material up to 30 years. Aiding in the generation of quality leads, the program includes SmartMail™ web-based direct mail services, customizable outdoor banners, lawn advertisements, custom website creation and hosting, and a Certified Decking System Installer Locator through the website. Contractors can take advantage of the Angie’s List® referral program and the ServiceMagic® lead generation program.

Also accessed through, is the Certified Contractor Zone. This secure, password-protected site is designed to be a one-stop resource for a wide variety of programs, services, and business-building tools. The portal provides easy access to details on enrollment status, enhanced warranty activity, web leads, and survey results, as well as housing instruction manuals, certification, and product logos.

Decking & Railing Excellence through Advanced Mentoring (DREAM) is an educational organization sponsored by GAF Decking Systems dedicated to improving the industry through excellence in education. Courses focus on installation best practices, estimating new materials, and world class sales training tailored to selling deck and rail systems to homeowners, property managers, and commercial clients.

“GAF has found such success with its Certified Contractor Program in the roofing arena that it was a natural progression to create one for our decking systems contractors,” said Emily Cavanagh, senior product manager at GAF. “Participating contractors can realize so many benefits to help grow their businesses and homeowners have the advantage of knowing that their contractor is one of the best in the business and is certified by a leading manufacturer.”

Other benefits for contractors include special discounts negotiated with Staples, Ford, Dell, Sprint, ContractorGuard™ Insurance, the Certified Contractors Network, and major credit card carriers to help GAF certified contractors keep costs down.

About GAF Decking Systems: 

CorrectDeck CX® and related products are now a part of the GAF Decking Systems family, a part of Building Materials Corporation of America which is one of the largest building material manufacturers in North America. The CorrectDeck® product family was introduced in 1999 by two extrusion industry veterans with the goal of manufacturing technically superior, durable and sustainable composite building products for outdoor living including CorrectDeck CX® Premium Decking, CorrectPorch® Durable, Sustainable Porch Flooring, and CorrectDock All-Weather Dock Planks. In addition to producing a superior product, CorrectDeck® has also been recognized for its environmentally friendly manufacturing processes including a two-time winner of the Governor’s Waste Reduction Award. GAF Decking Systems was the first manufacturer of polypropylene-based composite decking products and continue to lead the industry with technical innovation in areas of design, formulation, and automation. 

For more information, please visit our website at

About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company's products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 

The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. 

For more information contact:
Alyssa Hall, Corporate Communications Mgr.

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