July 27, 2010 12:00 AM

GAF to be Featured on Designing Spaces Television Series

GAF Materials Corporation recently announced its participation in a segment of Designing Spaces, a half-hour informative series that guides viewers on how to make their homes more beautiful and functional. The program will be airing nationally on the WE network at 9:30am on August 1, 2 and 13, with additional airings throughout August and September. The segment will also be posted on GAF’s website at www.gaf.com and on its corporate YouTube channel.


Working closely with producers at Quorum Productions, creators of the series, GAF designed a segment covering the many aspects of roofing and important factors that homeowners should consider when making decisions about their roofs. JoAnne Liebeler, former co-host of the television series Hometime, reviews essential elements of buying a new roof, including shingle type, contractor selection, and warranties.  


“GAF is excited to have been selected to participate on an award-winning show that focuses on the smartest ways to make homes more beautiful and functional,” stated Ted Marcopolus, Vice President of Marketing Services at GAF. “We’re very pleased with how the segment turned out. It will not only help educate homeowners about how to make a great roofing choice, but it will also help them to avoid potential problems.”


Featured in the segment was a home in Randolph, NJ in the process of being reroofed by GAF Master Elite™ contractor, Rob Muller, owner of RBM Roofing and General Contracting. Rob and his crew used the full GAF line of materials, including Weather Watch® XT Leak Barrier, Deck-Armor™ Premium Breathable Roof Deck Protection, and Timberline® Prestique® 30 shingles in Barkwood.


For more information about GAF products, visit www.gaf.com.


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About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company’s products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.


With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 


The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF-Elk, visit www.gaf.com.



About Quorum Productions

Quorum Productions, a wholly-owned subsidiary of O2 Media Inc., is a Florida-based production company that is nationally renowned for creating award-winning educational programming. Their informative shows are geared towards disseminating innovative ideas and practical solutions to everyday challenges. Guests on Designing Spaces have included representatives from companies such as Microsoft, Disney, MTV, Samsung, Chase Bank, Proctor & Gamble, Wal-Mart, Celebrity Cruise Lines and many others.

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