July 20, 2010 12:00 AM

GAF Materials Corporation Secures Highest Quality Rating in Builder Magazine’s 2010 Brand Use Study

GAF Materials Corporation, North America's largest roofing manufacturer, has secured the top Quality Rated Brand for asphalt/fiberglass shingles in Builder Magazine’s 2010 Brand Use Study. Sponsored by Hanley Wood, the survey questioned 10,800 builders, builder-developers and general contractors about their familiarity with, use of, and opinions about brands in 81 product categories.

Paul Bromfield, Senior Vice President, Marketing states, “GAF-Elk is pleased to be recognized for our high level of quality by the very people who install our product. As a leader in roofing since 1886, we have a long history of focusing on innovation driving us towards continuous improvement efforts - including our Advanced Protection technology. By enhancing the materials we use, we have created stronger, more durable shingles that weigh less and waste fewer natural resources.” 

GAF-Elk brands garnered the top three spots for quality in the asphalt/fiberglass shingles category, demonstrating the strength and breadth of GAF-Elk shingle lines, each of which is constructed with the Advanced Protection technology. This continuously evolving technology has led to the design of shingles that have improved performance, including superior wind resistance, while being more environmentally friendly due to lower unnecessary material usage. There are many aspects of the approach, most of which are proprietary:

Using a state-of-the-art fiberglass mat technology with automated processes that eliminate unnecessary filler weight while optimizing the protective asphalt to deliver performance. This results in a lower weight shingle with advanced protection against cracking, tearing, and severe winds.
Using the lowest profile glass mat in North America as well as proprietary processes, binders, and fiber strand orientation for optimal composite performance. Its reduced weight allows a greater percent of asphalt in the top or weathering layer, greater flexibility for bending with fewer cross-sectional mat cracking stresses, and contains higher fiber density making it stronger.
The shingles better withstand thermal cracking during severe temperature swings (150°F to 0°F) before the shingle cracks. In one sample, GAF-Elk shingles performed 33% better in thermal cracking than a competitor’s heavier shingle, again proving that performance is not correlated to weight.
With the improved wind performance that Advanced Protection technology has helped deliver, every shingle GAF-Elk now manufactures passes ASTM’s two toughest wind tests: ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph. 

These Advanced Protection product enhancements were made possible due to GAF-Elk’s world class R&D, which utilized sophisticated computer modeling to map each shingle into 10,000 pieces to predict how the new optimized shingle would perform. This same type of modeling, also known as 3 dimensional finite element analyses, is used by PhDs to design lighter aircraft that last longer. 

“We are committed to both the creation of superior roofing products and our corporate sustainability initiatives,” continued Bromfield. “This Advanced Protection technology has furthered our progress in both areas.”

About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company's products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 

The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. 
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