July 08, 2010 12:00 AM

Contractors Rate GAF-Elk Timberline® Shingles Highest in Quality and Most Improved

According to research conducted by a renowned third party market research firm on behalf of GAF Materials Corporation, GAF-Elk Timberline® Architectural Shingles were rated highest in quality among contractors, and were perceived to be the most improved in quality above ten competing brands. 

“Obviously, we are thrilled to learn that contractors – one of the most essential constituency groups contributing to GAF’s success – find our shingles to be the highest in quality,” stated Paul Bromfield, Vice President of Marketing at GAF. “I am especially pleased that Timberline® quality is viewed as most improved in the past two years, confirming the success of our recently-implemented Advanced Protection™ technology. We seek to make the highest-quality, longest-lasting shingles and will continue our focus on innovation.”

All of GAF-Elk’s asphalt shingle products are created using its proprietary Advanced Protection™ technology, reducing unnecessary filler while improving the performance of the shingles. Through this technology, these shingles all pass ASTM’s two toughest wind tests: ASTM D3161 Class F 110 mph and ASTM D7158 Class H 150 mph. Their slightly reduced weight also lessens the impact on natural resources used to create the shingles. 

About GAF Materials Corporation

GAF Materials Corporation is the largest roofing and ventilation manufacturer in North America, with sales of nearly $3 billion annually. The company's products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand), which are supported by an extensive national network of factory-certified contractors. Its success is driven by a commitment to provide property owners and specifiers with the best and safest choice in roofing and by helping supportive contractors and distributors to build their businesses and avoid hassles.

With a focus on social responsibility, GAF-Elk has developed Advanced Protection shingle technology, which provides superior durability and wind resistance, while reducing the use of scarce natural resources. 

The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 100,000 professionals. CARE's mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. 
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