Overview
About Us
The Badger Company is committed to informing property owners on the best products that the industry has to offer. We ensure excellence through high caliber workmanship and honest communication. This is the foundation on which we build our relationships. We have been helping homeowners protect their biggest investments for over 20 years in Wisconsin! Consider us for your homes new roof, roof replacement, siding and gutter needs. If you have an upcoming project, we would love the opportunity to provide an estimate! Let The Badger Company help you today!
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Customer Reviews
"Kris and all the team members at The Badger Company were exceptional to work with. They were very professional, reliable and quality of work was top notch! We were also impressed with their timeliness and quick responses to keep the project going. We truly highly recommend The Badger Company!"
"Once I made the call to The BC the process was very smooth. Quick turnaround timeline and very clean job. I didn't find a single nail in gutters or on ground, I typically find several from past roof jobs. I would recommend Kris and the rest of his team to anyone who has roofing needs. Thanks guys! Looks great."
"We shopped around for a roofing company and decided to hire Kris and his team because of his straightforward, honest approach. He assured us in addition to an excellent quality roof, we'd get top-notch service and that's exactly what we got. Kris and Tyler were very easy to work with and took care of everything. I'd happily recommend them to anyone looking for a new roof."
"Great communication%2C great end result"
"THE CONTRACTOR WAS VERY PROFESSIONAL KNO"
- "Great communication%2C great end result"
- "THE CONTRACTOR WAS VERY PROFESSIONAL KNO"
- "Customer asked us not to share his/her review."
- "PROFESSIONAL & KNOWLEDGEABLE CONTRACTOR"
- "professional and knowledgeable contractor"
- "KRIS LAUFENBERG WAS VERY PROFESSIONAL"
- "Everyone was great.Highly recommend ed."
- "PROFESSIONAL & KNOWLEDGEABLE"
- "Very happy with the whole process"
- "PROFESSIONAL & FAIR"
- "VERY POLITE"
- "GREAT LOOKING ROOF!"
Awards
Installation Excellence Award
This award is for contractors that consistently install with a very high level of quality and provide their customers the highest protection that GAF offers.
Consumer Protection Excellence Award
This award recognizes those contractors that best protect their clients with system selling and enhanced warranties.
Training Excellence Award
This award is for contractors that are committed to training and continuous improvement.
Installed Roofs Near You
Find Other Roofing Contractors Nearby
- Waunakee Roofing
- Westport Roofing
- Middleton Roofing
- Dane Roofing
- Lake Windsor Roofing
- Windsor Roofing
- Madison Roofing
- Maple Bluff Roofing
- Shorewood Hills Roofing
- Morrisonville Roofing
- Monona Roofing
- Sun Prairie Roofing
- Cross Plains Roofing
- Monona Grove Roofing
- Lodi Roofing
- Arlington Roofing
- Verona Roofing
- Fitchburg Roofing
GAF Awards & Certifications
Residential Contractors
Commercial Contractors
Awards
Master Elite®
A mark of roofing excellence. Only 2% of roofers in North America are invited to become GAF Master Elite® Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Master Elite® Contractor Contractor
At GAF, we evaluate thousands of roofers in the country and make sure they're insured and have state licenses (in states that require them) so they can offer our best warranties.
This certification requires a minimum of 7 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Master Elite® Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Certified™
Only 7% of roofers in North America are invited to become GAF Certified™ Contractors. It can’t be bought. It can only be earned.*
Get peace of mind with a Certified™ Contractor
At GAF, we evaluate thousands of roofers in the country and make sure they're insured and have state licenses (in states that require them) so they can offer our best warranties.
This certification requires a minimum of 3 years of experience, is renewed yearly and requires the contractor to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- High property owner job satisfaction ratings
- Able to offer the strongest GAF warranties
Your connection to stronger GAF warranties
The GAF Shingle & Accessory Limited Warranty provides a Lifetime limited warranty term and 10-year 100% coverage period during which GAF will provide both installation labor costs and replacement GAF products necessary to repair your roof due to a manufacturing defect for 10 years.
A GAF Certified™ Contractor can also offer the GAF System Plus Limited Warranty, increasing your Smart Choice® Protection Period from 10 to 50 years and including tear off.
| Non-certified Contractor | Certified Contractor | Master Elite Contractor | |
| GAF Shingle & Accessory Limited Warranty | ✓ | ✓ | ✓ |
| WindProven™ GAF Roofing System Limited Warranty | ✓ | ✓ | ✓ |
| GAF System Plus Limited Warranty | - | ✓ | ✓ |
| GAF Silver Pledge™ Limited Warranty | - | - | ✓ |
| GAF Golden Pledge® Limited Warranty | - | - | ✓ |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master Select™
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Select™ Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Select™ Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Master
Get assurance that you’ll be dealing with a quality, reputable and dependable professional when you choose a GAF Master Contractor.
GAF Master Select™ Contractors must have a minimum of 5 years of experience are required to be:
Properly insured & licensed:
For your protection, so you can rest easy knowing you're covered
- $1M+ Liability Insurance
- Worker's Compensation Insurance
- State licensed where required and applicable
Reputable & trustworthy:
With a track record of providing quality roofing services in your community
- Good standing with the Better Business Bureau
- Good credit rating per Experian
Highly qualified:
Up to date on the latest technology and practices, ensuring expert installation
- GAF trained and certified
- Able to offer enhanced GAF commercial warranties and guarantees
GAF Master Contractors are your connection to the strongest GAF commercial guarantees and warranties
| Non-GAF Contractors | GAF Master Contractor | Master Select™ Contractor | |
| Standard Limited Product Warranty | ✓ | ✓ | ✓ |
| Weather Stopper© Integrated System Limited Warranty | - | ✓ | ✓ |
| System Pledge™ Limited Warranty | - | ✓ | ✓ |
| Emerald Pledge™ Limited Warranty | - | ✓ | ✓ |
| Diamond Pledge™ NDL Roof Guarantee | - | 30 year maximum term No Dollar Limit Guarantees (NDL) | 35 year maximum term No Dollar Limit Guarantees (NDL) |
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Premium Coating Systems
Contractors with Premium Coating Systems certification focus on coatings and liquid membranes, and have a proven track record specifically with these products. Their training and project performance with GAF have enabled them to qualify for this distinct designation.
Premium Coating Systems certification requires proper insurance and licensing, a strong reputation for quality, and a commitment to understanding the latest technology and installation methods.
Contractors with GAF Premium Coating Systems certification are also your connection to the strongest GAF commercial guarantees and warranties for this product category
President's Club Award
These contractors represent the best of the best of our Master Elite®, Master Select™, and Premium Coating Systems Contractors.
They have distinguished themselves by meeting stringent requirements in the categories of Performance, Reliability, or Service.