Overview
About Us
Honesty, Integrity, Professionalism…It’s what you should expect from any business you work with, especially when it’s the roof over your home or business. With over twenty years of experience in the construction industry, Doug and Gretchen Werner understood that trust in your roofing contractor was just as important as the finished product. It was this understanding that was the driving force to create a business you can trust. In 2005 First American Roofing was created to ensure that you’ll find honesty, integrity and professionalism when searching for your roofing contractor. This drive to be the best for you, the customer, has earned First American Roofing and Siding, Inc. numerous awards and certifications including the prestigious designation of Master Elite Roofing Contractor from GAF, the nations largest roof materials manufacturer. But awards and bragging rights aside, if it’s proof you need, just ask someone who’s worked with First American Roofing. Chances are there’s someone in your neighborhood that’ll be more than happy to tell you all about it. At First American Roofing they understand the importance of community and maintaining neighborly relationships, and it shows in every job they’ve done. As a local, independently owned company, the staff of First American Roofing cares about what goes on your roof just as much as they do about the people living or working under it. So when you THINK roofing, THINK FIRST, First American Roofing.
*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use.
Customer Reviews

"First American did an amazing job. They were very professional and answered every question I asked. I would recommend First American to anyone needing roof or insulation work."
"Used them 7 years ago on house I had in Onalaska great job,now bought another house and hail damage again only guys in town I will use best in town ."
"First American was my first and only call for hail damage inspection and roof replacement. Professional, courteous, great communication, and personable. Trent, Jim, Chelsey and the rest of the crew were easy to work with and the work was done right. Very happy with the results and I have recommended them to others."

"Worked directly with insurance company."

- "Worked directly with insurance company."
- "Customer asked us not to share his/her review."
- "Unprofessional and Unreliable Contractor"
- "PROFESSIONAL"
- "New roof"
- "Customer asked us not to share his/her review."
- "Poor protection of landscaping"
- "First American Roofing"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "PROFESSIONAL CONTRACTOR"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "THIS WAS A POSITIVE EXPERIENCE!"
- "They were here when they said they would be, Very good company."
- "Excellent--we recommend them without hesitation."
- "Customer asked us not to share his/her review."
- "Flawless"
- "Customer asked us not to share his/her review."
- "GREAT CUSTOMER SERVICE AND PROJECT MANAGEMENT"
- "Great Contractor%2C would highly recommend"
- "Customer asked us not to share his/her review."
- "Professional and Knowledgeable Contractor%29"
- "FIRST AMERICAN IS A FIRST CHOICE"
- "Everything You Wish For In A Contractor"
- "Customer asked us not to share his/her review."
- "TOP PRO CONTRACTOR"
- "The owner was great to work with as was his crew."
- "FIRST AMERICAN ROOF & SIDING"
- "Customer asked us not to share his/her review."
- "Great contractor"
- "EXCELLENT CONTRACTOR"
- "Exceptional Care to Details%21"
- "AWESOME EXPERIENCE"
- "Customer asked us not to share his/her review."
- "PROFESSIONAL & KNOWLEDGEABLE CONTRACTOR"
- "MIKE KOEHN WAS GREAT TO WORK WITH"
- "First American Roofing and Siding Phenomenal%21"
- "OVERALL GOOD EXPERIENCE"
- "WOULD HIRE AGAIN"
- "GAVE ESTIMATE, ONCE SIGNED & DP"
- "GREAT CONTRACTOR"
- "WELL QUALIFIED CONTRACTOR"
- "Customer asked us not to share his/her review."
- "Excellent contractor. exceeding our expectations."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "PROFESSIONALS WITH AND EXCELLENT SYSTEM"
- "FIRST AMERICAN ROOFING & SIDING, INC"
- "PROFESSIONAL, COURTEOUS CONTRACTOR"
- "Handyman quality work at professional price"
- "Professional and knowledgeable--left out important details about extra costs after the roof was done."
- "Customer asked us not to share his/her review."
- "HELPFUL AND KNOWLEDGEABLE"
- "YES"
- "PERSONABLE AND PUNCTUAL"
- "VERY KNOWLEDGEABLE,"
- "Fantastic!"
- "PROFESSIONAL & KNOWLEDGEABLE"
- "PROFESSIONAL KNOWLEDGEABLE CONTRACTOR"
- "Customer asked us not to share his/her review."
- "CONTRACTOR WAS KNOWLEDGEABLE"
- "HONEST, PROFESSIONAL, KNOWLEDGEABLE"
- "JOB DONE CORRECTLY AND ON TIME"
- "Working with Dallas at American Roofing was a great experience. He was patient while we decided the type and color of shingle we waanted."
- "PERSONABLE, FRIENDLY PROFESSIONAL"
- "PROFESSIONAL KNOWLEDGEABLE CONTRACTOR"
- "VERY GOOD"
- "PROFESSIONAL KNOWLEDGEABLE CONTRACTOR"
- "JOB WELL DONE"
- "SOLVED THE PROBLEM"
- "Customer asked us not to share his/her review."
- "ROOF REPLACEMENT"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Were courteous and professional & very knowledgeable about their product. Did not try to sell me anything that i did not need. even the person answering phone to sit up the appointment was knowledgeable."
- "Are honest and have wonderful customer service & integrity. Great product quality."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "provided a quality product and accurately represented the costs. Performed in a highly professional manner. Local business & trustworty."
- "Did what they promised and kept us informed every step on the way to the completed job"
- "ACTED PROFESSIONALLY AND WERE RESPONSIVE. THEY KEPT US INFORMED"
- "did a great job for us."
- "They do a great job"
- "have a quality product and do quality work"
- "did a great professional efficient job for us"
- "know what they are talking about did a good job didnt take so long"
- "did a good job on my home first"
- "an excellent job."
- "they do quality work, using quality materials and finish on time."
- "did a super job."
- "did an amazing job getting the job done and cleaning up"
- "performed their job professionally and in a timely fashion. They communicated clearly with us from the very beginning of the process to the end. Because of the difficulty of our roof, it was hard to even get a response from other companies. We're very pleased."
- "Do every thing"
- "the salesman and project managers stayed in close communication with us, the installation crew was hard working, respectful and did an overall nice job."
- "DID A GOOD JOB"
- "would recieve good value"
- "they do as they say"
- "are professionals"
- "Customer asked us not to share his/her review."
- "do good work."
- "Customer asked us not to share his/her review."
- "did what they said they would do."
- "Customer asked us not to share his/her review."
- "are honest, fair and professional"
- "are fast workers."
- "ALREADY RECOMMENDED TO FRIENDS"
- "did a great job for us, no complaints."
- "are best in class.i have already recommended them to others and will continue to do so"
- "are true to their word, do an excellent job and they are a valuable member of our communities."
- "have been in the business for many year and they know what they are doing. Dallas, the owner, is easy to work with and cares about customer satisfaction."
- "our fair and concerned about doing the job right"
- "did a very nice job very happy with all work done"
- "Customer asked us not to share his/her review."
- "provide us with quality work at a reasonable price and we were impressed with thier fantastic clean up and what a painless process it was for us"
- "did a great job at a fair price"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "ARE HONEST AND HARD WORKING"
- "Customer asked us not to share his/her review."
- "HAVE A VARIETY OF HIGH QUALITY PRODUCTS AND ARE KNOWLEDGABLE IN THEIR PROFESSIONALISM"
- "are a high quality company."
- "were promptly provide a great installation"
- "knew what they were doing. They assessed my situation and provided the right information for me to make the right choice for my roof. They were knowledgeable, courteous, and hard working."
- "Customer asked us not to share his/her review."
- "did outstanding work"
- "PROFESSIONAL VERY GOOD AT FOLLOW UP"
- "did a fine job"
- "DID QUALITY WORK EFFICIENTLY AND CLEAN UP WAS EXCELLENT WORKERS AND SALESMAN VERY PLEASANT"
- "do an excellent job."
- "SHOW A SENCE OF PRIDE"
- "MEET THEIR COMMITMENTS"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "ARE HONEST AND REPUTABLE"
- "are thorough honest knowledgable"
- "all of the above very pleased with everything"
- "do good work"
- "provide quality service and backup what they do knowledge learning factor for me was huge people do not understand roofing , people need to understand unless they want to risk 10-20yrs on replaceing the roof again paying for the extra starter strips i+w extra areas etc is where it is at it is comparable to buying good caulk as opposed to painters caulk i think you get my point, i am creating an educated video of my roof doug werner thought gaf maybe interested in purchaseing i will inform 1st american roofing"
- "good workers"
- "ARE A VERY PROFESSIONAL OPERATION AND DO EXCELLET WORK"
- "DID EXCELLENT WORK TIMELY CAME WHEN THEY SAID THEY'D BE THERE AND FINISHED ON TIME"
- "ARE TRUE PROFESSIONALS"
- "DID A VERY GOOD JOB LEFT NO MESS WERE FAST AND WORKED VERY HARD"
- "DO AN EXCELLENT JOB AND ARE VERY POLITE AND COURTEOUS"
- "Customer asked us not to share his/her review."
- "DID AN EXCELLENT JOB"
- "inthe work and professionalism they do"
- "DID A VERY GOOD JOB ON TIME"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "WORKED FAST AND EFFICIENTLY"
- "ARE VERY PROFESSIONAL"
- "Customer asked us not to share his/her review."
- "NEED TO ADVERTISE THEIR CUSTOMER SATISFACTION MORE IN THIS COMPANY MARKET"
- "DONT KNOW HARD TO KNOW THE QUALITY OF WORK OR PRODUCT IN THREE MONTHS OF A 360 MONTH JOB WARRENTY"
- "ARE VERY PROFESSIONAL IN ALL THEY DO"
- "Customer asked us not to share his/her review."
- "AS SAID WITH SOME RESERVATIONS"
- "DELIVERED ON EVERYTHING THEY PROMISED"
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "ARE A COMPANY OF THEIR WORD, THE SALES PERSON WAS GREAT TO WORK WITH"
- "Customer asked us not to share his/her review."
- "THEY PROVIDED A GOOD PRODUCT- SEEM TO MEET SCHEDULE"
- "Customer asked us not to share his/her review."
- "WORKED EFFICIENTLY, WERE ORGANIZED BOTH IN THE PRESENTATION OF A POSSIBLE JOB AND THEN IN ACTUALLY INSTALLING THE SHINGLES, OUR HOME LOOKS BEAUTIFUL WITH THE NEW SHINGLES--WE LOVE IT"
- "are top-notch professionals who practice excellent workmanship, and fair prices."
- "Customer asked us not to share his/her review."
- "Customer asked us not to share his/her review."
- "ARE EXTREMELY PROFESSIONAL - DID WHAT THEY SAID AND WHEN THEY SAID THEY WOULD DO IT"
- "Customer asked us not to share his/her review."
- "STAND BEHND THEIR WORK"
- "DID EVERYTHING THEY SAID THEY WOULD DO. I HAVE ALREADY RECOMMENDED THEM"
- "WERE FAST AND COMPLETE"
- "Customer asked us not to share his/her review."
- "ARE GOOD"
- "WANT SOUND AND DRY ROOFS THAT LOOK GOOD"
- "Customer asked us not to share his/her review."
- "are professional, honest, and reputable. I have recommended First American Roofing to others already."
- "DID A GOOD AND TIMELY JOB"
- "Customer asked us not to share his/her review."
- "ARE EXCELLENT"
- "very professional."
- "did the job, met expectations, and provided an superior product and installation."
- "Customer asked us not to share his/her review."
- "DID A GOOD JOB"
- "DID AN EXCELLENT JOB"
- "Customer asked us not to share his/her review."
- "DO EXCELLENT WORK"
- "PROVIDE A VERY GOOD WORKMANSHIP AT A COMPETITIVE PRICE"
- "DID A VERY GOOD JOB OF RESONDING TO MY CONCERNS AND ISSUES FROM BIDDING THROUGH JOB COMPLETION"
- "CARRY A GOOD PRODUCT"
- "DO WHAT THEY SAY THEY WILL"
- "they did a professional job, quickly, cleaned up, and were courteous while on the job."
- "MORE THAN MET OUR EXPECTATIONS"
Awards
Installation Excellence Award
This award is for contractors that consistently install with a very high level of quality and provide their customers the highest protection that GAF offers.
Consumer Protection Excellence Award
This award recognizes those contractors that best protect their clients with system selling and enhanced warranties.
Training Excellence Award
This award is for contractors that are committed to training and continuous improvement.
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