Join GAF at IRE 2026: International Roofing Expo Booth 3601

Stop by the GAF CARE stage at booth #3601

Join us at GAF’s Center for the Advancement of Roofing Excellence as we explore ways contractors can grow their business. Click to add training classes to your calendar.

Tuesday, January 20 — GAF booth #3601

Steep to Low Slope Roofs: Tricky Transitions in Commercial Roofing

A typical steep-slope to low-slope roof can be riddled with tricky transitions that require careful thought towards detailing.

Jennifer Keegan & Ben Runyan

12:00-12:45 pm

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Stand Out in the Storm

Highlights the latest trends in storm restoration, a showcase of GAF’s innovative tools, and details on the industry’s increased focus on FORTIFIED Roof™.

Sydney Goepferich & Fred Malik

1:30-2:30 pm

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Emotional Intelligence in Sales, Part 1 Presented in Spanish

Learn how to create connections by understanding and harnessing your emotions as well as your customers.

Alan Lopez

3:30-4:30 pm

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Wednesday, January 21 — GAF booth #3601

52 Weeks of Engaging Sales Meetings for a Winning Culture

Learn how aligning goals and addressing challenges during weekly sales meetings create a positive environment for improvement, resulting in better sales outcomes.

Greg Bjornson

12:00-12:45 pm

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Stand Out in the Storm

Highlights the latest trends in storm restoration, a showcase of GAF’s innovative tools, and details on the industry’s increased focus on FORTIFIED Roof™.

Sydney Goepferich & Fred Malik

1:30-2:30 pm

Add to Calendar

Emotional Intelligence in Sales, Part 2 Presented in Spanish

Learn how to create connections by understanding and harnessing your emotions as well as your customers.

Alan Lopez

3:30-4:30 pm

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A trainer teaching an in-person class at GAF’s GAF’s Center for the Advancement Roofing Excellence

Can’t make IRE? Explore GAF CARE classes

Attend industry-leading training from GAF CARE. From installation basics to advanced business strategies, GAF CARE offers training for roofers at every career stage. Classes are in-person, online, and on-demand—many available in Spanish.

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Get to know our instructors

Featured
Alan Lopez

Alan is the Director of Learning and Development - Latinos In Roofing and is responsible for helping Hispanic contractors develop their businesses through training and programs in Spanish and English. He is a member of the National Association of Hispanic Contractors of the NHCA and has participated in legislative events in Washington, DC. Join Alan for his course on Emotional Intelligence in Sales.
Jennifer Keegan

Jennifer is the Senior Director of Building & Roofing Science and a 25+ year veteran of the building enclosure industry. Her career in building forensics, assessment, design and remediation provided a strong technical foundation for industry collaboration and leadership. Join her and Benjamin Runyan for Steep to Low Slope Roofs: Tricky Transitions in Commercial Roofing.
Benjamin Runyan

Benjamin is the Director of Product Management for PVC and Modified Bitumen Systems and has over 13 years of construction and roofing manufacturing experience. His areas of expertise are in low-slope commercial roofing systems focusing on asphaltic, PVC and KEE roofing products. Join him and Jennifer Keegan for Steep to Low Slope Roofs: Tricky Transitions in Commercial Roofing.
Sydney Goepferich

Sydney is a Sr. Learning and Development Trainer - Storm Restoration. She leverages 15 years of experience as a catastrophe adjuster and insurance strategist, teaching project estimation to better align the insurance and roofing industries. She is a licensed adjuster, Xactimate Certified Trainer, Cotality Certified Trainer, and HAAG Certified Residential Inspector. Join her and Fred Malik for Stand Out in the Storm.
Fred Malik

Fred is the Managing Director of FORTIFIED at the Insurance Institute for Business & Home Safety (IBHS) and is responsible for overseeing the day-to-day operations of the FORTIFIED suite of programs, which seek to improve property resilience to natural disasters on a local, regional, and national level. Since taking over the program in 2009, he has led FORTIFIED’s expansion to include existing residential, new residential, and light commercial building standards. Join him and Sydney Goepferich for Stand Out in the Storm.
Greg Bjornson

Greg is a CARE Business Growth Lead at GAF with experience in sales, sales management, finance, and home improvement business ownership. Join Greg for his course on 52 Weeks of Engaging Sales Meetings for a Winning Culture.