GAF Introduces Digital Roof Advisor for Commercial Properties

User-friendly tool helps evaluate roofing options

PARSIPPANY, N.J. (April 11, 2017)  Recognizing the unique complexities of the commercial roofing industry, GAF has developed a revolutionary roof-evaluation software program to help property owners, consultants, architects, and facilities managers select the most appropriate roofing system for their specific needs. 

The easy-to-use web-based GAF Roof Advisor™ focuses the roof-selection process into 18 essential questions, such as building location, roofing substrate, life expectancy, and so on. Based on these answers, GAF Roof Advisor™ generates a detailed list of recommended roofing materials and attachment options, along with informative links on the proposed solutions. Users can print the results for easy reference as they move forward with their roofing project. The GAF Roof Advisor™ back-end logic was developed in-house, and leverages the extensive experience of the technical staff at GAF, North America’s largest roofing manufacturer. 

“We built the GAF Roof Advisor™ with the needs of roof consultants and architects, as well as building owners and managers, in mind,” said Paul Dellanno, Assistant Marketing Manager for GAF. “This new digital tool makes it much easier for them to do important preliminary research before sitting down with a roofing contractor. They will have a much better idea of what information they should bring to the first meeting, as well as what questions to ask. It provides an important level of comfort before digging in to the complex process of roofing a commercial structure.” 

The systematic approach to roofing needs evaluation built into the GAF Roof Advisor™ application may also provide a valuable learning experience for residential roofers considering a move into the commercial market. GAF Roof Advisor™, which premiered at the International Roofing Expo (IRE) in Las Vegas, is available for use now at  

Roof Advisor is the newest addition to the suite of innovative tools GAF has developed to help contractors and property owners make more informed roofing decisions. For example, the GAF VR Experience ( immerses property owners in a cutting-edge 360° virtual reality learning environment to simulate a typical steep-slope (residential) or low-slope (commercial) roofing system. Last year, GAF released e360, the roofing industry’s most advanced 3D visualizer and estimator, allowing residential contractors to show customers accurate, unobstructed 3D images of their own homes. GAF has also built a rich, informative video library with subjects ranging from choosing the right single-ply solution, to roofing safety, to proper installation tips and techniques. 


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About GAF:

Founded in 1886, GAF is the largest roofing manufacturer in North America. It is an operating subsidiary of Standard Industries.


GAF products include a comprehensive portfolio of roofing systems for residential and commercial properties, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.  


With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing excellent durability and wind resistance while reducing the use of natural resources. The company has also developed single-ply and asphaltic roofing membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption. 


GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence™, which has provided education to over 230,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit


About Standard Industries:

Standard Industries is a privately-held, global, diversified holding company with interests in building materials, aggregates, and related investment businesses in public equities and real estate. With over 7,500 employees and operations in more than 80 countries, Standard maintains a team-oriented culture of meritocracy and operational excellence, and a passionate focus on investing in its people.

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