GAF, North America’s largest roofing manufacturer, was recently awarded the Gold Innovation Award for Asphalt Roofing Shingles from Home Builder Executive for its advancements in the category over the past year.
The company was acknowledged for introducing the industry’s first Lifetime Roofing System followed by the release of Woodland , Monaco , and Timberline American Harvest™ Shingles. Also noted was GAF’s successful Roofs for Troops program, which has aided over 5,000 military personnel and veterans to date.
Home Builder Executive Innovation Award honorees include manufacturers that have brought unique products, features, and/or builder programs to market during the past year. Editors review company websites, press releases, and promotional materials along with articles and interviews published over the past year to determine award winners.
“We are honored to have received another Innovation Award for our products and programs,” stated Ted Marcopolus, vice president of marketing services at GAF. “It is particularly meaningful for it to be specific to innovation, as that is a constant focus within GAF.”
Woodland , Monaco , and Timberline American Harvest™ Shingles incorporate GAF’s proprietary Advanced Protection Technology, which results in shingles that offer improved performance—including superior durability and wind resistance—while reducing the use of precious natural resources. As with all GAF Lifetime Shingles, they pass ASTM’s two toughest wind tests and carry GAF’s Lifetime limited warranty.
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit www.gaf.com.
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Alyssa Hall, Corporate Communications