GAF, North America’s largest roofing manufacturer, is excited to announce the latest winner of its “Share What You Treasure” promotion. The Facebook-based application features documentary videos created exclusively for GAF by critically acclaimed photographer and filmmaker James Minchin III, which show families and what they treasure most under their roofs. GAF roof owners were invited to share what is protected under their GAF roof to potentially be selected to star in one of three webisodes to be hosted on the site.
GAF’s most recent winners to be featured in the third and final webisode are Scott and Celena Redler and their son, Chase. “Underneath my roof, my family is the most important thing,” explains Scott, a GAF Treasures participant whose GAF roof was featured in the latest webisode created by Minchin. “We cherish our time and treasure the time that we get to spend in our house together . . . enjoying all of the things we worked so hard to achieve.”
Since its launch on February 14th, GAF’s Treasures community has had over 20,000 Facebook visits, with 34,000 video webiside views. Users are invited to share photos or links to what they treasure under their roofs and are entered to win weekly $100 Home Depot gift cards and a $2,500 grand prize shopping spree. Users can also view others’ collections and engage through “like” buttons and comments.
“Most people think of their roofs as being strictly functional or practical, and GAF is hoping to change that perception. Yes, a roof keeps out the weather and the elements, but from a more personal perspective, it also protects everything people value inside their homes,” stated Alyssa Hall, marketing communications manager at GAF. “This app allows us to connect with our users – and allows them to connect with each other – to literally share what they treasure. And the weekly contest allows us to give something back to them for sharing with us.”
GAF understands a roof protects more than a house—it protects the treasures people hold dear to their hearts. This online community is open for all to join and to share what they treasure most through videos and photos. Users will also have the chance to learn what matters most to Americans all over the country.
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.
For Press Inquiries:
Alyssa Hall, Corporate Communications