As the leading advocacy for female consumers, WomenCertified is delighted, for a second consecutive year, to honor GAF with the Women’s Choice Award based on extraordinary recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. GAF received excellent survey scores in several areas including the overall sales experience where 9 out of their 10 of their female customers reported that they would highly recommend GAF to friends and family.
“GAF takes great pride in being recognized by WomenCertified and receiving the Women’s Choice Award. We are dedicated to providing a positive customer experience to our female consumers as well as all homeowners who purchase our roofing materials. Our reputation is a key component to our success and we are proud to offer the highest quality products, which allow us to maintain the distinction of being the industry leader”, said Bob Tafaro President & CEO, GAF
Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that today’s brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.
92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)
According to Delia Passi, WomenCertified , Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “We are proud of GAF for taking ownership of their customer experience and for producing roofing products that women trust and would highly recommend to others.”
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.
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Alyssa Hall, Corporate Communications