The Telly Awards has named GAF, North America’s largest roofing manufacturer, as both a Silver and triple Bronze winner in the 34th Annual Telly Awards for its Scary Experience Trilogy branding campaign and TV commercials titled Scary Experience II and Everyone Wants a Timberline Roof!. With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
GAF’s series of commercials use Jesse the dog to illustrate the reliability of its Timberline roofing shingles. Throughout the commercials Jesse is hiding from leaks in a home that does not have a Timberline roof, preparing that home for an upcoming rain storm by carrying buckets to catch leaks and moving area rugs, and stealing tools and shingles from the contractor who comes to the house to fix the roof so that he can have Timberline on his dog house. The commercials can be viewed here: http://www.youtube.com/watch?v=lCAamFhHwto
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
For its 34th season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People’s Telly Awards. In addition to recognition from the Silver Telly Council, the judging panel that selects the Telly Awards winners, the Internet community helps decide the People’s Telly Awards winners.
A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor. Approximately 25% of entries are chosen as Winners of the Bronze Telly.
“It is an honor to again be recognized for our work by the Telly awards,” stated Ted Marcopolus, vice president of marketing services at GAF. “Our goal was to create memorable TV advertising that promotes the GAF brand and could be used by our Master Elite roofing contractors in their local markets. I think we achieved both, thanks to the efforts of our talented creative and video production departments.”
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “GAF accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”
Founded in 1886, GAF has become the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple for contractors, specifiers, and property owners alike. In 2011, GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles and, in 2012, it introduced the GAF Lifetime Roofing System.
With a focus on social responsibility, GAF has developed Advanced Protection Shingle Technology, which provides superior durability and wind resistance while reducing the use of scarce natural resources. The company has also developed single-ply and asphaltic membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel.
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Alyssa Hall, Corporate Communications